Kourtney Kardashian Explains Poosh, and Her Personal Approach to Clean Beauty
Kourtney Kardashian is officially unveiling her beauty and wellness website, Poosh. It’s named for her daughter Penelope, now 6, and dedicated to sharing Kardashian’s breadth of knowledge on living a well-balanced life. “It’s a place of discovery,” she explains of the site. With product recommendations, recipes, and interviews with wellness experts, Poosh will be “curating a lifestyle that’s very much the lifestyle that I lead,” Kardashian adds.
The venture is the culmination of everything Kardashian has learned over her years in the spotlight, fostering a successful career on television while raising young children. “It’s important to use my voice to share everything I’ve learned,” she says. That voice—one that reaches over 75 million people on Instagram—has been influential in advocating for clean beauty in America; a pursuit that began for Kardashian after she gave birth to her first son, Mason, and noticed harmful ingredients in the products she used daily. Last year, she traveled to Washington, DC to advocate for cosmetics reforms on Capitol Hill. “I would think that by this point, we wouldn’t have to do the work ourselves on the Skin Deep App,” she notes, referencing Environmental Working Group’s popular tool that rates the toxicity of personal care products. “We shouldn’t have to figure out what’s safe to buy and what’s not.”
On a recent 70-degree Calabasas day, barefoot and dressed in a silk robe in her home “glam room”—or palatial sun-soaked walk-in closet—Kardashian is prepping for a packed day of filming Keeping Up with The Kardashians, which premiered it’s 16th season this week on E! “I always multitask,” the busy mom confesses while a team of talented makeup and hair stylists surround her black director’s chair as she taps away on her iPhone. “We are always rushing and always late.” To stay on top of her chaotic schedule, Kardashian prioritizes one task at a time, careful to give her undivided attention to whatever is at the top of the list.
Kourtney Kardashian is officially unveiling her beauty and wellness website, Poosh. It’s named for her daughter Penelope, now 6, and dedicated to sharing Kardashian’s breadth of knowledge on living a well-balanced life. “It’s a place of discovery,” she explains of the site. With product recommendations, recipes, and interviews with wellness experts, Poosh will be “curating a lifestyle that’s very much the lifestyle that I lead,” Kardashian adds.
The venture is the culmination of everything Kardashian has learned over her years in the spotlight, fostering a successful career on television while raising young children. “It’s important to use my voice to share everything I’ve learned,” she says. That voice—one that reaches over 75 million people on Instagram—has been influential in advocating for clean beauty in America; a pursuit that began for Kardashian after she gave birth to her first son, Mason, and noticed harmful ingredients in the products she used daily. Last year, she traveled to Washington, DC to advocate for cosmetics reforms on Capitol Hill. “I would think that by this point, we wouldn’t have to do the work ourselves on the Skin Deep App,” she notes, referencing Environmental Working Group’s popular tool that rates the toxicity of personal care products. “We shouldn’t have to figure out what’s safe to buy and what’s not.”
On a recent 70-degree Calabasas day, barefoot and dressed in a silk robe in her home “glam room”—or palatial sun-soaked walk-in closet—Kardashian is prepping for a packed day of filming Keeping Up with The Kardashians, which premiered it’s 16th season this week on E! “I always multitask,” the busy mom confesses while a team of talented makeup and hair stylists surround her black director’s chair as she taps away on her iPhone. “We are always rushing and always late.” To stay on top of her chaotic schedule, Kardashian prioritizes one task at a time, careful to give her undivided attention to whatever is at the top of the list.